A Roadmap to build a long-term, search-first marketing strategy
According to a marketing expert, "approximately three and a half billion Google searches are made every day." "According to Moz data, 84 percent of people use Google at least three times each day, and Google is the starting point for roughly half of all product searches. The way people interact with brands is changing, and it's changing quickly." The concept of digital transformation has been around for a long time, but it has taken on a whole new meaning as a result of recent societal changes. According to Dunham, new technologies and the pandemic of 2020 have resulted in a "greater focus on the need to provide optimal digital experiences for our clients." The website of a company is sometimes the first and most lasting impression that customers will have of it. Here are some strategic activities he suggests marketers take to guarantee their online sites are search-first optimized. Educate your team member about your Marketing initiatives Th...