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Importance of Digital First Strategy for Your Business

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Digital marketing strategies are the whole and soul of modern marketing . The majority of businesses continue to use digital marketing strategies such as websites and social media. So, what's different now? Customers are increasingly collaborating with firms v ia a digital channel first, which is the key difference currently. To put it another way, the days of thinking of digital as an "add-on" are gone, and we've entered a bright new world of digital-first engagements.   The digitization of channels is a huge consumer trend that we can see across all industries. And this means it’s an important business consideration for every company, no matter what their industry may be or how small they operate on the scale of things like delivery services. There are three specific areas to focus on when trying to deal with such trends- apps, Omni-channel experiences and digital products. Let’s explore them in detail. Mobile Applications - Without a question, we are livin...
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A Roadmap to build a long-term, search-first marketing strategy

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 According to a marketing expert, "approximately three and a half billion Google searches are made every day." "According to Moz data, 84 percent of people use Google at least three times each day, and Google is the starting point for roughly half of all product searches. The way people interact with brands is changing, and it's changing quickly." The concept of digital transformation has been around for a long time, but it has taken on a whole new meaning as a result of recent societal changes. According to Dunham, new technologies and the pandemic of 2020 have resulted in a "greater focus on the need to provide optimal digital experiences for our clients." The website of a company is sometimes the first and most lasting impression that customers will have of it. Here are some strategic activities he suggests marketers take to guarantee their online sites are search-first optimized. Educate your team member about your Marketing initiatives Th...
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